A business’s sign is the first thing potential customers notice when they drive by or pull up to check it out. That’s why it’s essential to choose a sign that Edmonton residents will find to be eye-catching and compelling, encouraging them to stop in and see what the business has to offer. Read on to find out how to create a stellar first impression by designing and installing a sign that will really stand out.
Business owners should keep branding in mind when they design their signs. The sign should showcase the company’s logo, colour scheme, and other brand elements. Here are a few tips for creating an eye-catching, informative sign that stays on-brand:
Incorporate Color and Images
Make sure to keep the colour scheme consistent across all signage and marketing materials. If a camping goods company’s logo is green and brown on everything from its website to its product packaging, it will make little sense to design a sign that features neon colours, for example. That doesn’t mean business owners can’t liven things up a little, and it just means that added colours and images should fit in well with the company’s brand and its colour scheme.
Incorporating images into the sign’s design is a great way to give customers an idea of what products or services the business has to offer. Stick with simple images, though. Drivers passing by on the road won’t have time to process complex images, so they’ll make the sign look crowded and unprofessional.
Use Readable Fonts
Avoid cursive lettering and difficult to read fonts. Business owners can also use contrasting colours to make the text more readable on their signs’ backgrounds. Don’t be afraid to use coloured backgrounds or text, but make sure the colours aren’t too similar to be read easily from a distance.
Choose a font that features sufficient space between the lettering. It is particularly crucial for smaller lettering, but business owners should also keep this in mind when choosing fonts for the company name or logo.
Choosing a Manufacturer
While it’s fine for business owners to play a key role during the design phase, it’s essential that they find a professional manufacturer when it actually comes time to fabricate those signs. There are a few factors that business owners should keep in mind when choosing a sign company.
Find a company that has been in business for at least a few years. It will not only ensure that the company’s managers have had the time to work out all the kinks in its manufacturing processes, but will also make it easier for business owners to find examples of its work.
Don’t just focus on how many years the company has been in business, though. Find out about the sign manufacturer’s relevant experience, what kind of materials they work with, and how much experience their workers have with job-specific trades like wiring and installation. It can also be helpful to choose a company that has worked with other clients in similar industries.
Business owners should review the company’s website, check third-party reviews, and look for complaints filed with the Better Business Bureau before making their final decisions. It’s also wise to follow up on the company’s references. Call the previous clients and ask about customer service, project timelines, cost, and how satisfied they are with the final results.
Knowledge of the Local Market
Local or regional sign companies will have more experience working with local clients and more knowledge of local regulations, trends, and customers. It’s better to choose a well-established company with a regional office than a huge, national chain.
The Bottom Line
A well-designed sign will do more than just let customers know the company is there. It will also be eye-catching, easy to read, even from a distance and offer them enough information in the form of branding, images, and concise text to pique their interest.
For the best results, choose a sign manufacturer with plenty of experience working with local Edmonton businesses that can also offer design help. Browse the website to learn more about available products and services or call today to speak with a personable and professional representative to get started.