Rebranding does not need to mean starting over from the beginning. Even brands that dominate their markets eventually begin to seem dated, uninteresting, or unapproachable.
Whether your brand needs a few simple adjustments or a ground-up rethinking, our team at Selkirk Signs is ready to provide everything required. Some of the key factors as to why notable brands use Selkirk Signs' services are:
Branding ages. Even some of the most recognizable icons on earth eventually need a slight refresh or alteration in order to become "new and improved" in the public's eye. A change in colour palette, font style, brandmark selection, or numerous other actions can re-garner attention.
Changes in ownership
Taking over a company often proves to be the perfect time to rebrand. A corporate brand overhaul can highlight the strengths and goals of a new owner while safeguarding the loyalty and goodwill of existing customers. When two successful brands merge, a rebranding effort that protects and combines the value built up in each will often produce spactacular returns on investment (ROI).
New marketing strategies
Markets evolve over time, and so do marketing approaches. Updating a brand to account for evolving market conditions or a fundamentally different strategy will help bring all the pieces together. Whether modest or profound, a corporate rebranding project can help any business compete more successfully in it's market.
Attracting attention and improving reputation
Rebranding is the perfect way to point out that your company has something new and special to offer. Our top-quality signs attract attention - even more so when they reflect a brand new or updated brand. Businesses also often find that strategic rebranding helps them overcome unfortunate setbacks in reputation. A fresh new brand signals that an entire company is ready to perform at a higher level.