Service With a Smile

Next to our shop trucks, our service and install staff are made to face the elements most often. They are still out there constructing and installing signs in these frigid temperatures. How do they not shiver themselves off a ladder? We spoke to a few of our staff who are out in the field to hear about their side of the coin. Grab yourself a hot beverage, this blog is about to get cold.


We’ve been given some advice about winter, and working in it. First and foremost we’re told “the best way to acclimate is to ignore the cold as much as possible.” This comes from a man who’s been employed in the signage industry since 1981. He, and the other installers go on to express the importance of layering up. This isn’t in number of layers – because being nimble while shaped like the Michelin man doesn’t really work… But layers in quality are best to balance hot and cold. “Once you start sweating you’re pretty much done.” It sounds like a complicated balance, but it seems our installers have found what works and can get the job done shiver-free!

LED Winter InstallWinter sign install

Apart from our actual staff surviving the cold, how about our products? Our experts have a few words to share in this instance as well. Most sign faces are made of plastic, and if anyone has been in a fender bender in the winter – you would know that the cold makes plastic very brittle! Our service and install staff also know this point and ensure that delicacy is their highest focus. Polycarbonate is what Selkirk Signs use most often with pylon and building sign faces. Its durability in all elements is greater than other alternatives like plexiglass and acrylic.

The quality of the internals of an illuminated sign is also very important. By this we are speaking of illumination: Fluorescent vs LED. It is nearly a losing argument to be on the side of fluorescent illumination. While the initial cost of fluorescent illumination is appealing, the longevity and durability of LEDs will beat any fluorescent, any day. One of our service and install staff had this to say:

“LEDs are not affected in any way by the cold weather. They stay bright and crisp. Fluorescents do not like the cold at all. If the customer leaves the sign on during the cold spells fluorescents normally stay reasonably bright, approximately 50 to 60% of normal. When turned off overnight however that brightness drops to about 25 to 30%. This is most noticeable when the temps drop below -20 C.”

Sign Install


In closing, we’d like to invite you to consider the durability of your sign, and to assess the team installing yours. We’ve got decades of experience behind what we do and how we do it. Trust us to provide the most quality product and care in the industry. Contact our Service Department directly, or as always: Give us a call at 1-866-426-8131, request a quote, or come in and say hi!